FACTS

According to CACI’s Workday Wallet dataset, an estimated £50,500 per year is spent in Selsey on retail/catering shopping trips originating from place of work. • CACI estimate that some 152,000 tourist visitors per year are currently being attracted to Selsey, bringing additional expenditure of £3.0 million on retail goods and £.1 million on catering to the town. • CACI estimate that £1.3 million of spend on comparison goods and catering will be generated by new residential development in Selsey’s catchment between now and 2016, of which £0.3 million will be captured by the town. •

Overall, additional expenditure from workers, as a result of new residential development and from tourists in particular, adds around £3.5 million to Selsey’s resident-based spend, boosting to the town’s market potential by some 43%. • Selsey’s extremely small retail catchment results in a skewed ACORN profile. The catchment is biased towards two lifestyle groups; Affluent Greys and Settled Suburbia, which together comprise over 67% of households. • Compared to the UK as a whole, Selsey also has above average representation of Prudent Pensioners (7.3% of households). • Selsey’s market size and ACORN profile make it similar to towns such as Abergele, Key Findings •

CACI’s Retail Footprint model shows that Selsey’s retail catchment contains 10,540 residents with annual comparison goods expenditure of £27 million. • Selsey town centre captures 25.5% of this expenditure, representing £6.8 million of annual comparison goods expenditure. • In addition, £1.6 million is spent on Catering in Selsey per annum. • Selsey’s market share of the core and total catchments declines from 25.5% in 2006 to 24.8% in 2016, primarily as a result of increased competition from Chichester following completion of the Shippam’s Site development. • Incorporating consumer expenditure and population growth however, annual comparison goods expenditure being drawn to Selsey is forecast to rise to £9.9 million

• According to CACI’s Workday Wallet dataset, an estimated £50,500 per year is spent in Selsey on retail/catering shopping trips originating from place of work. • CACI estimate that some 152,000 tourist visitors per year are currently being attracted to Selsey, bringing additional expenditure of £3.0 million on retail goods and £0.1 million on catering to the town. • CACI estimate that £1.3 million of spend on comparison goods and catering will be generated by new residential development in Selsey’s catchment between now and 2016, of which £0.3 million will be captured by the town. •

Overall, additional expenditure from workers, as a result of new residential development and from tourists in particular, adds around £3.5 million to Selsey’s resident-based spend, boosting to the town’s market potential by some 43%. • Selsey’s extremely small retail catchment results in a skewed ACORN profile. The catchment is biased towards two lifestyle groups; Affluent Greys and Settled Suburbia, which together comprise over 67% of households. • Compared to the UK as a whole, Selsey also has above average representation of Prudent Pensioners (7.3% of households). • Selsey’s market size and ACORN profile make it similar to towns such as Abergele,

• The profile of multiple and independent occupiers in Selsey indicates strong opportunities for Mixed Goods retailers and Leisure operators, when the occupier profile is compared with that of similar towns. • Compared to similar sized towns with similar shoppers, the market position of Selsey is strongly mid market and lacks value retailers. While towns with similar shoppers have more value retailers, the current mass market-biased offer in Selsey is an advantage and further concentration should be avoided. • Overall, Selsey represents a good opportunity for retailers and leisure operators to satisfy local demand, and in particular the strong level of demand from tourists for good quality retail, catering and leisure facilities.

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